From offers to participation
Why incentives can attract attention but are not enough to sustain engagement.
Online webinar
Beyond Discounts: From Offers to Meaningful Participation
Learn how brands can move from short-term promotions to long-term engagement through real experiences, gamification, and reward systems.
19:00–20:30Tuesday, 15/09/2026Language: English-Vietnamese bilingualOnline via Zoom
Promotions get attention, but what actually keeps customers coming back?
Promotions can attract attention. But what truly motivates customers to participate and return?
As customers become familiar with vouchers and promotional campaigns, brands need more than a discount to create lasting engagement. This webinar shares how to combine experiences, gamification mechanisms, and rewards to drive real action, form habits, and build community.
Key Takeaways
In this webinar, participants will gain practical insights on:
Rewards & point mechanics
How rewards and accumulation mechanisms influence customer behavior.
Turning ideas into real events
How to design Sports & Wellness activities people actually want to join.
Measuring impact
Track participation, completion, return behavior, and redemption.
Agenda & Speakers
Real-world perspectives from brand, technology, and operations leaders.
19:00–19:25
Beyond Discounts: From Offers to Meaningful Participation
How experience design and gamification transform attention into action, habits, and measurable engagement.
Mr. MICHAEL WONG
Founder & CEO of ExoTrails
Founder of ExoTrails and leader of multiple outdoor community engagement programs in Vietnam.
19:25–19:45
Designing reward mechanisms that drive action
How to combine promotions, rewards, and loyalty programs to encourage participation and repeat behavior.
Mr. ĐẶNG VĂN THỐNG
Business Development Head · UrBox
Leads business development and loyalty consulting initiatives for major enterprise brands.
19:45–20:00
Turning wellness ideas into activities people join
Key factors that make challenges, community activities, and sports programs attractive and sustainable.
Mr. FEDDY PHAM
Race Director
Experienced in operating large-scale community sports events focused on participant experience.
Event Information & Registration
Three things you should not miss
- 01 growth formula: Experience - Deep Engagement - Rewards
- 03 practical lenses: Brand, technology, and operations
- 01 ready-to-use concept: 30 Days of Wellness with measurable outcomes
Event details
- 19:00–20:30
- Tuesday, 15/09/2026
- Language: English-Vietnamese bilingual
- Online via Zoom
Organizers & Partners
Organizer
ExoTrails
ExoTrails is an outdoor technology platform built by a Vietnamese team, connecting brands with communities through real-life experiences, gamified challenges, and reward systems. Through our ecosystem of app, technology, community, and partner networks, ExoTrails helps businesses run Wellness & Lifestyle activations that attract participation, track behavior, and measure impact.
Co-organizer
UrBox
Founded in 2015, UrBox is a leading loyalty program enabler in Vietnam and a trusted partner for enterprises across banking, finance, FMCG, insurance, and more. UrBox also provides comprehensive digital gifting and loyalty solutions, supported by a nationwide network of 600+ brand partners and 20,000+ online and offline redemption points.